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SocialTimes suggested businesses build up client personas so they can receive personalized advertisements. Personalized messages are especially attractive to customers.Ĭonsumers love being treated like they’re special people, rather than a source of income. Business 2 Community highlighted how emails should be prompted by particular behaviors. However, sales staff members have to use email right. A McKinsey study found email is 40 times more effective than Facebook and Twitter combined, as 91 percent of American consumers use email daily. Here are five tips for paperless businesses looking to get the most out of their digital marketing strategies:īusiness 2 Community recommended companies rethink how they’re emailing customers. There are various channels organizations can use to promote themselves.
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“Using digital marketing in your promotional efforts, internally to employees and externally to customers, is a natural extension of any company’s paperless strategy,” according to Vicky Durkin, Marketing Director at WhiteOwl, the developer of PaperSave.
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Businesses instead have to master digital marketing. When an office goes paperless, there’s no longer a need to send out physical advertisements and pamphlets to their customers.